McDonald’s

As a full service agency we can take care of everything from design and project management, right down to production. So, we can offer a one stop approach to delivering outstanding exhibition space that makes our clients stand out from the crowd.
Core was appointed by McDonald’s to project manage a bespoke exhibition stand for the British Council of Shopping Centres (BCSC) Conference and Showcase. More than 150 companies exhibited at the event, which was held at the ACC Liverpool over three days.
Core was given a six week lead-in to the conference, during which time its events team worked closely with McDonald’s in-house development department, external contractors and suppliers to ensure the stand had maximum impact and made full use of the space allocated.
Paul Proffitt, McDonald’s acquisitions manager, said: “At McDonald’s we believe in building strong supplier relationships, as this is a key ingredient to our success – the results of this particular initiative clearly demonstrate this. The award for Best Retail Stand is testament to Core’s ability to really understand our vision – they grasped exactly what we wanted to achieve with ease. The Core team implemented our brief with particular attention paid to quality, taking on a true project management role from concept to completion, looking after every logistical consideration.
“The result of this was a highly professional exhibition space that was successful in driving footfall to our stand. Core exceeded our expectations and we were proud to receive the award for Best Retail Stand – to achieve such recognition in such a highly competitive arena is certainly an incredible achievement and we look forward to building on this into the future.”
We’ll have extra fries and a large strawberry milkshake with that please!
