We love a good story, and like to shout about it even more. So when we were asked to work with some of Birmingham’s most influential developers and the Council to promote Birmingham’s Westside, we jumped at the chance.

With the emphasis on highlighting what has already been achieved throughout Westside and setting out the vision for the future, we produced a brochure, targeted at attracting prospective funders and commercial occupiers to the west of the city centre. The Westside brochure is the embodiment of Yin and Yang to tell the story of Westside – ‘a place where opposites attract’.

The brochure represents the first major step towards collectively marketing Westside as a dynamic district and a major economic force in central Birmingham. As part of the campaign we also designed www.westsidebirmingham.co.uk and organised a launch event inviting the great and the good of Birmingham.

The Westside brochure and campaign was short listed for the mixed-use category of the Estates Gazette Property Marketing Awards 2009. The awards recognise innovation, creativity and the success of marketing campaigns in the commercial property industry.