Around 100 select members of the Birmingham business community were invited to the intimate launch event organised by Core on the 11th floor of the landmark building.  Reflecting the calibre of offices and services on offer within the building, a six course gourmet meal was created by renowned Brindleyplace chef, Andy Waters of Edmunds.

Core also identified the guest speaker for the evening, the Rt Hon Sir Richard Needham, international and commercial director of Dyson, who provided guests with a fascinating insight into the importance of innovation in a challenging commercial environment.