Brindleyplace based full service communications agency Core has strengthened its digital portfolio with the launch of three websites over the last two months, all of which have been designed by Core’s in house team.

Following the agency’s own website re-launch earlier this month in an SEO friendly wordpress format, a string of clients have also recognised the benefits of updating their own online presence and instructed Core to create new websites to go live in November.

The new website for Brindleyplace, the popular mixed-use estate in the city centre, has recently re-launched following the success of actively engaging on social networking site Twitter, for which they have been shortlisted for a Golden Twit in The Drum magazines awards. The Brindleyplace marketing team required Core to come up with a more interactive website design that its business and leisure visitors could fully engage with.

Kate Gregson, marketing and PR manager for Brindleyplace, explained: “Brindleyplace has a reputation for excellence and with 8,500 people employed within Brindleyplace and an estimated four million visitors annually we needed to successfully engage with a wide audience. Embarking upon this activity was part of our desire to make it easier for visitors to access the information they need, when they need it and our website now includes an RSS feed and blog, as well as links to Flickr and Youtube. By embracing the digital forum, we hope that visitors will find it easier than ever to plan their day or evening out on the go.”

“Following the agency’s own website re-launch earlier this month in an SEO friendly wordpress format, a string of clients have also recognised the benefits of updating their own online presence and instructed Core to create new websites to go live in November.”

Crest Nicholson’s Park Central website is being re-launched in time to coincide with the forthcoming release of the new Liberty building in 2010.

After a successful year of sales, Crest Nicholson is gearing up for the next phase of development at Park Central. The newly designed interactive website will work alongside the development’s current presence on Facebook to engage with potential purchasers and existing occupiers.

Finally, social media company Friend has launched its website, created by Core to be fully integrated across a variety of social networking platforms, including Twitter, Facebook and LinkedIn.

Juliet Collings, managing director at Core, said: “This year has seen an increasing number of our clients asking for new and existing websites to be Web 2.0 enabled.  In response to this, our digital service has expanded to cater for the growing market, encompassing a variety of social media and online PR activities.

“This year has seen an increasing number of our clients asking for new and existing websites to be Web 2.0 enabled.  In response to this, our digital service has expanded to cater for the growing market, encompassing a variety of social media and online PR activities.”

“Clients have been asking for help to increase web traffic, a brief we have successfully met via structural and content changes to websites, as well as through social media integration using sites such as Twitter, which we recommend and actively engage in ourselves as a company.

“We’re living through an exciting time in terms of changes in the media. Web 2.0 has revolutionised the way that we use the internet by allowing us to interact rather than just observe. We recognise that the way in which we access information is changing, and it requires time and commitment to keep abreast of this new landscape.”