Brindleyplace-based creative, marketing and PR agency Core has announced a series of new business wins, all within the space of the last three months.

The full service agency, which last year celebrated 10 successful years, has secured two new retained PR clients across the signage and recycling sectors.

Following a merger between Hollywood Signs and Monster Digital, Core was recently tasked with creating a brand identity for the newly formed Hollywood Monster, the Midlands’ largest signage and graphics company.   Hollywood Monster then appointed Core as its PR agency with a remit to raise awareness of the new brand across the regional and trade press.

“The full service agency, which last year celebrated 10 successful years, has secured two new retained PR clients across the signage and recycling sectors.”

Core is also now working with Office Recycling Solutions UK (ORS UK) – a new office furniture recycling company with premises in Burton on Trent and Aston, Birmingham.  Core will be promoting the ethical credentials of the business and its office clearance and furniture resale services.

Juliet Collings, founder and managing director of Core, believes that businesses faced with the challenges of current market conditions have realised the value of marketing and PR.

Juliet said: “It is great to see that businesses are switching on to the power of marketing and PR in this difficult economic climate. Our experience has shown that in uncertain times it is more important than ever to stay one step ahead or risk falling behind; and with competition fierce, marketing can help differentiate businesses and enable them to stand out from the crowd.    

“It is great to see that businesses are switching on to the power of marketing and PR in this difficult economic climate”

“Interestingly, none of our new clients have embarked upon any PR activity before.  Although Core has built its reputation in the property and professional services sectors, our regional expertise, the strength of our strategic advice, and our proven results have encouraged clients from other sectors to come to us and invest in PR.

“We relish the opportunity to work on new projects and really get under the skin of a different sector. Since Core was established in 1998, we’ve never been complacent and as a full service agency, we are always looking for ways to offer our clients added value.  We are delighted to strengthen our client list with such a diverse selection of new contacts and we look forward to the next challenge.”