Archive for March, 2010

• Opus restaurant’s call to arms: Support the Staffordshire Hoard campaign

  No Comments » March 29, 2010 Posted in Press, Uncategorized

  

  Despite the news that the £3.3m needed to save the Staffordshire Hoard for the Midlands has now been raised, Birmingham’s Opus restaurant is urging diners to pledge towards the £1.7m required for the final phase of the campaign.
  Situated at the heart of the Colmore Business District, Opus has long been established as a key player [...]

  Read more

• A PR perspective on the highs and lows of celebrity endorsement

  No Comments » March 23, 2010 Posted in Blog, PR

  What do Lily Allen, George Clooney, Gary Lineker and Iggy Pop have in common? The answer is that they have all used their celebrity status to promote everything from clothing to car insurance.

  Here at Core, we decided to delve deeper into the relationship between celebrity and brand from a marketeers perspective.

  Read more

• There’s still a place for printed marketing literature

  No Comments » March 11, 2010 Posted in Blog, Marketing

  As the creative industries’ focus leans further towards the benefits of using online as a marketing tool, less is being said about that old faithful, printed marketing literature.

  Read more