Archive for the 'Our Work' Category

• A PR perspective on the highs and lows of celebrity endorsement

  1 Comment » March 23, 2010 Posted in Blog, PR

  What do Lily Allen, George Clooney, Gary Lineker and Iggy Pop have in common? The answer is that they have all used their celebrity status to promote everything from clothing to car insurance.

  Here at Core, we decided to delve deeper into the relationship between celebrity and brand from a marketeers perspective.

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• There’s still a place for printed marketing literature

  No Comments » March 11, 2010 Posted in Blog, Marketing

  As the creative industries’ focus leans further towards the benefits of using online as a marketing tool, less is being said about that old faithful, printed marketing literature.

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