In May 2010, Core project managed the launch of Nuvo, Birmingham’s latest lounge bar situated in Eleven Brindleyplace.  Having designed and created the brand for Nuvo, Core was tasked with devising an unforgettable launch event that reflected the sophistication of the venue and firmly stamped Nuvo’s mark on the city.

Work on the event began with the creation of bespoke invitations, which were designed to reflect the venue’s striking interior while also providing invitees with a clear indication of the calibre of this new lounge bar.

Goody bags were also created for the evening with gifts carefully selected from synonymous brands to Nuvo.  These included a gift voucher from Armani, wine offer from sister venue Cielo, handmade chocolates and a keepsake corkscrew and wine stopper bearing the Nuvo logo.

Utilising Core’s expert database creation service, over 500 guests from Birmingham’s professional, sporting, and entertainment communities were invited to attend the stylish launch event where they were greeted with complimentary Champagne, cocktails and canapés, each carefully selected to reflect Nuvo’s exclusive drinks and unique Mediterranean mezze menu.

With the launch event designed to showcase Nuvo as a sophisticated environment in which guests can relax in style, Core advised against any formal presentations or entertainment.  Rather, the informal approach to the evening allowed guests to discover Nuvo at their leisure with soft lighting and an ambient soundtrack providing the perfect backdrop to this refined launch event.