With social media the current buzz word of the marketing world, Core was tasked by Brindleyplace to complete its rebrand of the leisure and business destination with a brand new website.

Our approach to this was to create a highly interactive and SEO optimised website that would be of interest and use to Brindleyplace’s two diverse target audiences – leisure visitors and the business community.

Central to this was the complete redesign and rebuilding of the website in Web 2.0 format –the same format as this website.  Web 2.0 allows for far more social media interaction and the inclusion of new elements such as blogs and video content.

Working alongside digital specialists Friend, the website is now being SEO optimsed on a daily basis.  This, combined with regular news, blog and twitter updates has increased traffic to the website to over 500 visitors per day while also helping to establish a loyal Brindleyplace following on social media platform, Twitter.  Indeed, such has been the success of Brindleyplace on Twitter that within three months of being established it was nominated for two golden Twit awards for its B2B and B2C Twitter work by respected media magazine The Drum.

Check out the new Brindleyplace website at www.brindleyplace.com and do get in touch if you would like to know more about making your website work harder for your business.