In May 2011 Core project managed the launch of IM Properties new Birch Coppice Business Park marketing suite. Having done the PR for Birch Coppice, Core was tasked with devising an engaging launch event that demonstrated the sheer size of the development and its ability to be the perfect distribution location.

Work on the event began with utilising Core’s expert database creation service; with guests invited from both local and national agencies in a bid to entice blue chip companies to the park.

It was decided that guests would be given an on-site tour of the business park, allowing them to see the latest property at the Tamworth distribution hub and get a real sense of the scale of the development. The tour was combined with a presentation from guest speaker Huw Davies from online grocer, Ocado Group plc, who have recently committed to 3.5 acres at the Birch Coppice development which will be used for a £210m Customer Fulfilment Centre.

Of course, there couldn’t be a launch event without food so a tasty three course meal was organised with tapas and a trio of deserts to get those taste buds tingling. The dinner presented guests with the opportunity to ask questions regarding Birch Coppice whilst networking with like-minded business people.

Before the guests arrived though the Core team made it their mission to provide the perfect setting for the event, revamping the marketing suite with new carpets and furnishings. Graphics were also redesigned specifically for the occasion.  

Proving a perfect launch event, everyone walked away happily with an Ocado voucher and IM Properties were extremely pleased with all the positive feedback they received from their guests.