Andi Summerton; managing director at Walton Homes

Walton Homes is a family run housebuilder with more than 25 years experience in the Midlands property industry. Since 2005 Core has worked closely with the Walton team, creating relationships with all the target media to help position the developer as one of the most active in the region.

Over the years Core has PR’d the launch a total of 24 Walton sites across Staffordshire, Northampton and the West Midlands, offering a whole range of product, from apartments for first time buyers and downsizers, to opulent penthouses, as well as bungalows, two bedroom homes, executive family houses, right through to unique one-off designer properties in prime locations.

The most high-profile campaign was the ‘win an apartment’ initiative at Radbrook Rise in Corby. The competition was open to the 100 homeowners at the development, with the 101^st property offered, not for sale, but as the winning prize. To enter the competition, homeowners simply had to come up with a new slogan for Walton Homes.

And the winner was….

‘Walton Homes – laying the foundations for your future’ – a slogan created by the Jordan family.

Our PR team has kept the creative juices flowing and as a result, Walton Homes has gained editorial coverage about its developments across a whole host of media platforms including The Birmingham Post, Birmingham Mail, Express & Star, The Lichfield Mercury series, Tamworth Herald Series, Sutton Observer, Sutton News, The Journal, www.TheBusinessDesk.com, and Estates Gazette. And with Walton launching many new sites in the coming months, we’re confident there will be much more to come.