Blog
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A Core guide to creating good logo designs
If a picture speaks a thousand words, then a logo speaks ten times that. Creating an original and effective logo design is more important than ever during 2010 and regardless of trends, there are certain fundamental principles that should be adhered to. Here are Core’s golden rules of how to create a logo with impact.
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The elements of good typography in graphic design
Interested in what it is that differentiates good typography and design from bad? Read the latest installment from the graphic design team here.
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Paper and ink: A Core marketing case for eco-friendly printing
Sustainability and the environment have become important considerations for many businesses, Core included.
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A Core guide to the marketing and design of the iPad
The iPad is being hailed at the publishing industry’s saviour; and it isn’t even available to buy yet.
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How to successfully secure a work experience placement – Part Two
Here’s the second instalment of our tips on how to secure the right work placement for you.
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Cheesy chocolate? Our thoughts on the Krafty bid for Cadbury
Our thoughts on the imminent takeover of Cadbury by Kraft Foods. What does this mean to the brand, business and Birmingham?
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How to successfully secure a work experience placement – Part One
Want to find out how to make your work experience application stand out from the crowd? Read on to see what makes an application great and you could be writing our next blog!
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A guide to your Social Media Resolutions for 2010
If you’re going to do anything this year make sure you begin engaging online. We’ve put together a list of Social Media Resolutions for 2010 which will give you a good starting point.
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Director and Finance pod’s top 5 TV adverts
Inspired by the Evian Roller Babies advert hitting our TV screens, Core’s Director and Finance pod has narrowed down its list of favourite TV adverts to create a top 5… bring on 80’s nostalgia, dancing and animal magic!
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Planning gives twitter more power
Tweeting or micro blogging is now viewed as an important component of most of the integrated communications strategies we implement.
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Core takes flight with digital expansion
Brindleyplace based full service communications agency Core has strengthened its digital portfolio with the launch of three websites over the last two months, all of which have been designed by Cores in house team.
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The Super Pod’s top 5 children’s books
Core’s Super Pod had a nostalgic moment this week and formed a list of their favourite childhood books – do any of these match your favourites?
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The evolution of the moving image
The internet has come a long way since the early days of room-sized computers and huge processing units. What was at first used by scientists and librarians is now used by billions of users worldwide. But what do you look for once you’ve logged on?
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Studio’s favourite 80’s childhood cartoons
After an ‘animated’ chat in the studio today, we’ve posted our favourite five childhood cartoons below, which we believe highlight great 1980’s design.
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Christmas cheer from Core
The Christmas decorations are up, the Christmas party is booked and communal Core Christmas pudding eating has begun in earnest.
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Don’t miss out! Birmingham’s favourite bird is about.
Follow Core on twitter during December and be in with a chance of winning a bottle of bubbly.
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Balance your offline marketing with your online presence
How many times have you gone into work on a Monday morning and googled something you’ve seen at the weekend?
Great, the marketing campaign has thus far worked. You’ve seen a product/company you like in a magazine or you’ve read a review or received a brochure in the post. Now, you want to find out more about the product and the most obvious route is through the internet. -
What a busy night for Core
So many events so little time!
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Don’t compromise content for seo
Increasingly websites are the main port of call and source of information for customers and companies of all sectors. One of the current ‘buzz’ phrases concerned with getting more traffic to websites is Search Engine Optimisation or SEO.
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New website
We’ve recently refreshed the Core website – take a look and leave a comment!
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Colmore Business District event
Up and running for six months, the Colmore Business District held its first event for marketing and PR professionals working in the heart of the city’s business district.
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UK advertisers spend more on internet than TV…
It’s official, the UK is the first country in the world to have hit a major digital milestone by spending more money advertising online than on TV.
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Are you still in holiday mode?
Getting back into the swing of things after the summer months can take time but do it right and that relaxed, stress free holiday feeling can be yours all year round.
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A day in the life of a work experience girl at Core….
Last year, after finishing my A-levels I was lucky enough to obtain a work experience placement at Core. This year, having just completed my first year studying Journalism, Film and Media at Cardiff University and with the long holidays looming, I approached Core with the hope that they may let me return to the Core office for a second spell of work experience.
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It’s all in a name
Choosing the right name has never been easy whether it’s deciding what to call the new family hamster or selecting yet another online username.