Blog
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Does the end of Big Brother mark the coming of age for reality TV?
Can you believe it? After all these years, the King of reality TV shows ‘Big Brother’ is finally coming to an end. With the last series, ‘Ultimate Big Brother’, now in full swing, we’ve decided to take a look back over the history of the show and the impact the end of series will have on world of reality television.
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The role of online shopping within the fashion industry
Zoe King is currently on work experience with Core. A student at Manchester Metropolitan University studying Fashion Marketing, Zoe takes a look at the rise of online shopping and the effect this has had on many well-known high street brands.
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Is the world of Photojournalism coming to an end? Team Core Investigates…
As a full service agency, we know only too well the power of photography in both marketing and journalistic material. Here, we delve into some of the ways in which the photographic world has changed over the years and why.
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Nuvo – launching Birmingham’s latest lounge bar
In May 2010, Core project managed the launch of Nuvo, Birmingham’s latest lounge bar situated in Eleven Brindleyplace. Here’s how we launched it in style…
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Destination marketing – the mix 8 hits the shelves!
Designed and produced by Core, the latest edition of Brindleyplace’s popular magazine the mix is now on the shelves…
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Nuvo – the creation of a new Birmingham brand
Birmingham’s most elegant new lounge bar Nuvo is now open and we are proud to have helped create this new brand…
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The real winners of the World Cup – Core’s prediction competition results
Now all the World Cup fun is over, we are pleased to announce that although nobody correctly predicted the first, second and third results in entirety, we did have two entries that were pretty close and therefore are the winners of the Core predictions competition.
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Destination Marketing-A taste of Birmingham fun this summer….
It’s that time again… Core gets ready for a weekend of indulgence and culinary delight at Taste of Birmingham this July.
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Creating a Monster – How Core rebranded the Midlands signage giant Hollywood Monster
When Midlands based Hollywood Signs and sister company Monster Digital merged to form the biggest signage and graphics company in the Midlands – Core was asked to work with them to create a new brand – Hollywood Monster.
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Core’s Graphic Design Team Gets Shirty – The Final!
So here you have it, the final collection of our specially-designed football shirts from Core’s graphic design team. Any thoughts on which has been your favourite?
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World Cup Celebrations Continue As Core Graphic Design Team Gets Shirty – Part Two!
Here is the second installment in our our series of specially-designed football shirts from Core’s graphic design team.
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World Cup Celebrations Continue As Core Graphic Design Team Gets Shirty
The FIFA World Cup South Africa is now in full swing and here at Core we just can’t get enough of it! Hopefully you’ve played our World Cup Predictions game and you’ve challenged yourself with our fun keepy-uppy game, but you didn’t think we would stop the fun and games that quickly did you?
To continue with our World Cup celebrations, Core’s graphic design team have designed their very own range of alternative football shirts.
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Football Fever Grips Core
It only happens every four years, so forgive us for being more than a little excited about the World Cup! We’re all looking forward to the drama that lies ahead, from the action on the pitch to simply enjoying the fun, if not slightly tense, atmosphere when our teams play.
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Going Dutch – thoughts from graphic design student Koen IJssel
In March Core welcomed graphic design student Koen IJssel from Deltion College in Holland to embark on six months of work experience within our design studio through an exchange scheme with Bournville College. We get an insight into his experience so far…
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Destination Marketing – Launch of the Rewards Lounge at The Mailbox
As Birmingham’s premier shopping and lifestyle location, The Mailbox is the ultimate destination for designer shopping in the Midlands, offering international brands as well as chic salons, spas and restaurants in one central Birmingham location.
To complete the offer, The Mailbox promotes an exclusive Rewards scheme that provides cardholder members fantastic offers and promotions throughout the [...] -
Marketing Omega as a desirable destination
Omega is an exciting strategic regeneration project located at Junction 8 of the M62 and sprawling 575 acres. The site is owned by Omega Warrington Ltd (a joint venture partnership between Miller Developments, a subsidiary of the Royal Bank of Scotland plc and Homes & Communities Agency). To be phased over 25-30 years, the prestigious [...]
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Compromise on costs not cachet – how to host an unforgettable event on a budget
The events industry has been drastically affected by the current economic climate but there are still ways to host a great event that reflects your brand, by simply taking a closer look at how and where you allocate your budget.
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Prime Ministerial Debates – Round Three – The Final!
The third round of the UK’s first ever prime ministerial TV debates was hosted by the BBC in Birmingham last night and the gloves certainly came off off for the final round. So who inched closer to Downing Street and who surrendered to defeat?
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Brindleyplace destination marketing strategy
One of our longest standing clients, Brindleyplace asked us to produce a new 2010 destination marketing advertising campaign to showcase the diversity that the estate has to offer.
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Property development marketing through HTML campaigns
In a business environment dominated by electronic devises, Core has driven the creation of HTML email newsletters as part of wider property development marketing campaigns for many clients, helping them communicate swiftly and cost effectively with their target audiences.
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Prime Ministerial Debates – Round Two
How we rated the prime ministerial candidates in last night’s second live election debate…
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Prime Ministerial Debates – Round One
How we rated the three prime ministerial candidates in last night’s first ever televised debate…
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Hot off the press, Marketing Birmingham Brochure
Working on behalf of Marketing Birmingham and Locate in Birmingham (Birmingham City Council’s inward investment arm), Core designed a 32-page brochure in response to the Ian Smith Review, with the aim of promoting Birmingham as a key destination for public sector organisations looking to relocate.
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Nuvo Marketing Campaign
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A PR perspective on the highs and lows of celebrity endorsement
What do Lily Allen, George Clooney, Gary Lineker and Iggy Pop have in common? The answer is that they have all used their celebrity status to promote everything from clothing to car insurance.
Here at Core, we decided to delve deeper into the relationship between celebrity and brand from a marketeers perspective.
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There’s still a place for printed marketing literature
As the creative industries’ focus leans further towards the benefits of using online as a marketing tool, less is being said about that old faithful, printed marketing literature.
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A Core guide to creating good logo designs
If a picture speaks a thousand words, then a logo speaks ten times that. Creating an original and effective logo design is more important than ever during 2010 and regardless of trends, there are certain fundamental principles that should be adhered to. Here are Core’s golden rules of how to create a logo with impact.
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The elements of good typography in graphic design
Interested in what it is that differentiates good typography and design from bad? Read the latest installment from the graphic design team here.
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Paper and ink: A Core marketing case for eco-friendly printing
Sustainability and the environment have become important considerations for many businesses, Core included.
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A Core guide to the marketing and design of the iPad
The iPad is being hailed at the publishing industry’s saviour; and it isn’t even available to buy yet.
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How to successfully secure a work experience placement – Part Two
Here’s the second instalment of our tips on how to secure the right work placement for you.
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Cheesy chocolate? Our thoughts on the Krafty bid for Cadbury
Our thoughts on the imminent takeover of Cadbury by Kraft Foods. What does this mean to the brand, business and Birmingham?
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How to successfully secure a work experience placement – Part One
Want to find out how to make your work experience application stand out from the crowd? Read on to see what makes an application great and you could be writing our next blog!
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A guide to your Social Media Resolutions for 2010
If you’re going to do anything this year make sure you begin engaging online. We’ve put together a list of Social Media Resolutions for 2010 which will give you a good starting point.
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Director and Finance pod’s top 5 TV adverts
Inspired by the Evian Roller Babies advert hitting our TV screens, Core’s Director and Finance pod has narrowed down its list of favourite TV adverts to create a top 5… bring on 80’s nostalgia, dancing and animal magic!
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Planning gives twitter more power
Tweeting or micro blogging is now viewed as an important component of most of the integrated communications strategies we implement.
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Core takes flight with digital expansion
Brindleyplace based full service communications agency Core has strengthened its digital portfolio with the launch of three websites over the last two months, all of which have been designed by Cores in house team.
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The Super Pod’s top 5 children’s books
Core’s Super Pod had a nostalgic moment this week and formed a list of their favourite childhood books – do any of these match your favourites?
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The evolution of the moving image
The internet has come a long way since the early days of room-sized computers and huge processing units. What was at first used by scientists and librarians is now used by billions of users worldwide. But what do you look for once you’ve logged on?
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Studio’s favourite 80’s childhood cartoons
After an ‘animated’ chat in the studio today, we’ve posted our favourite five childhood cartoons below, which we believe highlight great 1980’s design.
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Christmas cheer from Core
The Christmas decorations are up, the Christmas party is booked and communal Core Christmas pudding eating has begun in earnest.
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Don’t miss out! Birmingham’s favourite bird is about.
Follow Core on twitter during December and be in with a chance of winning a bottle of bubbly.
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Balance your offline marketing with your online presence
How many times have you gone into work on a Monday morning and googled something you’ve seen at the weekend?
Great, the marketing campaign has thus far worked. You’ve seen a product/company you like in a magazine or you’ve read a review or received a brochure in the post. Now, you want to find out more about the product and the most obvious route is through the internet. -
What a busy night for Core
So many events so little time!
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Don’t compromise content for seo
Increasingly websites are the main port of call and source of information for customers and companies of all sectors. One of the current ‘buzz’ phrases concerned with getting more traffic to websites is Search Engine Optimisation or SEO.
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New website
We’ve recently refreshed the Core website – take a look and leave a comment!
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Colmore Business District event
Up and running for six months, the Colmore Business District held its first event for marketing and PR professionals working in the heart of the city’s business district.
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Eleven Brindleyplace Launch
To celebrate the completion of Eleven Brindleyplace and introduce this BREEAM EXCELLENT building into the marketplace Core organised a first class launch event to showcase the building.
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UK advertisers spend more on internet than TV…
It’s official, the UK is the first country in the world to have hit a major digital milestone by spending more money advertising online than on TV.
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Are you still in holiday mode?
Getting back into the swing of things after the summer months can take time but do it right and that relaxed, stress free holiday feeling can be yours all year round.
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A day in the life of a work experience girl at Core….
Last year, after finishing my A-levels I was lucky enough to obtain a work experience placement at Core. This year, having just completed my first year studying Journalism, Film and Media at Cardiff University and with the long holidays looming, I approached Core with the hope that they may let me return to the Core office for a second spell of work experience.
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It’s all in a name
Choosing the right name has never been easy whether it’s deciding what to call the new family hamster or selecting yet another online username.
