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Archive for the 'Marketing' Category
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The role of online shopping within the fashion industry
Zoe King is currently on work experience with Core. A student at Manchester Metropolitan University studying Fashion Marketing, Zoe takes a look at the rise of online shopping and the effect this has had on many well-known high street brands.
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Is the world of Photojournalism coming to an end? Team Core Investigates…
As a full service agency, we know only too well the power of photography in both marketing and journalistic material. Here, we delve into some of the ways in which the photographic world has changed over the years and why.
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Nuvo – the creation of a new Birmingham brand
Birmingham’s most elegant new lounge bar Nuvo is now open and we are proud to have helped create this new brand…
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Brindleyplace destination marketing strategy
One of our longest standing clients, Brindleyplace asked us to produce a new 2010 destination marketing advertising campaign to showcase the diversity that the estate has to offer.
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Prime Ministerial Debates – Round Two
How we rated the prime ministerial candidates in last night’s second live election debate…
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Hot off the press, Marketing Birmingham Brochure
Working on behalf of Marketing Birmingham and Locate in Birmingham (Birmingham City Council’s inward investment arm), Core designed a 32-page brochure in response to the Ian Smith Review, with the aim of promoting Birmingham as a key destination for public sector organisations looking to relocate.
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There’s still a place for printed marketing literature
As the creative industries’ focus leans further towards the benefits of using online as a marketing tool, less is being said about that old faithful, printed marketing literature.
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A Core guide to creating good logo designs
If a picture speaks a thousand words, then a logo speaks ten times that. Creating an original and effective logo design is more important than ever during 2010 and regardless of trends, there are certain fundamental principles that should be adhered to. Here are Core’s golden rules of how to create a logo with impact.
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Paper and ink: A Core marketing case for eco-friendly printing
Sustainability and the environment have become important considerations for many businesses, Core included.
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A Core guide to the marketing and design of the iPad
The iPad is being hailed at the publishing industry’s saviour; and it isn’t even available to buy yet.
