The place to be
Brindleyplace
From humble beginnings
We’ve had the privilege of working with Brindleyplace since it was little more than a patch of mud and a dream. Today it is one of the most visited and commercially successful areas of Birmingham, attracting over 4 million visitors per year to its unique mix of business, leisure and retail.
Over the past twenty years (doesn’t time fly!) we’ve helped create a vibrant and confident brand built around Brindleyplace’s core strengths and key USPs. We’ve sprinkled a little bit of Core magic on everything from the brandmark to the narrative and visual aesthetic.
This head-to-toe solution has given the brand a unique look that helps set it apart in an increasingly crowded marketplace.
Every touchpoint across the 17-acre estate has been carefully crafted to ensure that everyone who visits or works at Brindleyplace feels part of a thriving and welcoming community.
A digital destination
Our approach extends to the brand’s online presence, where we’ve built a feature-rich website that is as dynamic in the digital domain as Brindleyplace is in the real world!
A pocket platform
The Brindley Life app brings together the worlds of business, leisure and culture at Brindleyplace. This essential tenant companion provides exclusive access to news, discounts and offers across the estate, as well as providing numerous quality of life enhancements such as travel timetables and yoga bookings.
‘Place’ making
With so much going on every day at the estate, good communication is essential. Our expertise in bringing Brindleyplace’s stories to life in an engaging manner has created a lively community across all of the brand’s social channels.
53%
Increase in web page views
27%
Increase in session time
210K
Insta post impressions
Creating a buzz
From events and competitions to fund-raising and tenant activities, we’ve helped ensure that, day or night, Brindleyplace is one of Birmingham’s go-to destinations with a vibe unlike anywhere else.