Putting a destination on the map.

The Springs is a vibrant, family-friendly retail and leisure destination in Leeds. As a new development, it needed a fresh identity that would demand attention and work seamlessly across every brand touchpoint from branding to signage and wayfinding, promotional literature, digital and traditional marketing platforms.

It was essential to create an online identity for The Springs that would translate the brand’s dynamic personality into a digital space. This included an engaging social media presence, informative website and online advertising campaigns.

The final piece of the jigsaw: create a thrilling launch event that would draw crowds of excited visitors from across Yorkshire and beyond, and place The Springs firmly on the map.